Analysis of second magazine advert

This is a magazine advert for the punk rock band Green Day.

The main picture is of Billy Joe Armstrong, the lead singer of the band. He is dressed in a black shirt with heavy eyeliner which makes his eyes appear large and black. This is stereotypical of the punk genre. He is portrayed singing at a microphone with an intense brooding look that we associate with this genre. He takes his music very seriously and we can feel the intensity from the picture. The record company would want this exposure of their artist in order to maximise sales.

There is a lot of text on the poster. The name of the band is written in large, clear, white font at the top of the poster which immediately catches the audience’s attention. The title of one of their songs ‘Wake Me up When September Ends’ is also written in white under the title. The font used to write this is almost as if someone has hand written it, perhaps there is the idea of writing on a mirror as there is a grey background. The hand written font catches the audience’s attention and is promoting the track on the album.

The page is split in half horizontally and the bottom half is full of information about the band’s new releases of singles and albums. It is very detailed, specifying certain tracks and release dates, and promoting free discs. This is all very good advertising for the band and would be encouraging people to go out and buy their CDs. The text is written in red and white bold font which is easy to read as it is giving out lots of informal ion. The red has connotations of anger and danger which we would associate with a punk rock band.

There is also a picture of the front of the album and the colours of black, red and white are continued on this album cover giving continuity to the page.

There are two more pictures of the lead singer which would be instantly recognisable by the public, and this is what the record producers would want.