Monday 29 September 2014

Inpsiration from music videos



INSPIRATION FROM MUSIC VIDEOS


One of my favourite music videos is the song “Stray Heart” by Green Day. It is a single taken from the album Dos and was recorded in 2012.
The video depicts a man flicking through records in a music shop and buying some Green Day records. He presents them to his girlfriend but she is horrified to see a hole in his body where his heart should be. He walks down the street and sees a trail of blood. He follows the trail and catches up with his heart outside the girl’s apartment.
I love this track as it shows the traditional punk rock style of Green Day blended with a garage rock style.
I would like to use this video as inspiration for my own work as I really like the narrative style and the way it interprets the lyrics of the song.

Saturday 13 September 2014

Kasbian Fire


IN DEPTH ANALYSIS OF KASABIAN “FIRE”

Genre characteristics
The genre of the song is an Indie / rock song. This is shown by the bank robbery as this is seen as a very aggressive act. This is stereotypical of the rock genre as the music videos typically centre on these acts.
The lead singer has long dark hair, which is stereotypical of the rock genre.
As they wave and show off their guitars, although representing guns, are still following the rock generic conventions as rock bands are traditionally playing guitars and waving them as they play them at their concerts. 
Relationship between lyrics and visuals
The video is set in the West of America in the late 19th, early 20th century, as is shown by their cowboy style costumes with cowboy hats and neckchiefs. The whole of the video has a golden brown tint which makes us think it is old and a story from the past.
The video opens with a non-diegetic speech from the lead singer of the band. He is staring at his reflection, and we believe that he is reflecting on a plan that he is about to try and carry out.
The red nail varnish on the lady’s hand connotes a sense of danger as she presses the alarm button. This is a foresight on the chaos and the death that is about to ensue.
When the band escape from the bank they use a fire escape which links to the title of the song – “Fire”. This also creates a sense of irony as the escape is to avoid the fire but in the video it very much becomes apart of it.
When the money spills from the sacks it is shown to be not money but music manuscripts. This could be seen as a message from the band as they are showing that music doesn’t need to be paid for it can be free to everyone. As they are stealing music this very much relates to modern day piracy which is stealing music from artists and giving it away for free. It could also be seen as Kasabian stealing back music which could relate to them returning to the music scene after a long absence. It shows us music is their real passion.
Relationship between music and visuals
The video tells a very clear and strong story, however there is no direct link between the visuals and the lyrics of the video.
We are shown a young teen in a car with a note of music tattooed on their upper cheekbone. The streets are deserted and there is an ominous feel of danger.
As the chorus begins, the pace of the music greatly increases. We are shown a CCTV image with the numbers counting in the corner. It shows a bank robbery being held out by the band. They are using their guitars as guns, and in fact the guitar actually becomes a gun as it fires bullets at one of the bank workers. There is a connection between the band and the gang shown by the use of the guitars.
There are lots of slow action shots which allow the viewer to focus on the bank robbery. There is a diegetic sound of gunfire. This is not stereotypical of music videos which usually just feature the track from the song and do not want anything to detract from that.
The video’s editing is in time with the beat of the music and does change pace with the pace of the music.
Demands of the record label require lots of close up shots of the artist
The lead singer is prominent in the opening shots of the video, defining him as the leader of the band. He is seen in close up although with subdued sepia colouring. When the music starts, he sings in time with the music.  
During the chorus, action shots of the robbery are shown, but then the scene switches back to the lead singer singing again, focusing the attention on the lead singer which is a generic convention of this style of music. The record company would want his face to become familiar so his records would sell well.
Reference to the notion of looking
There is no direct notion of looking, but the way the band is portrayed in the video would appeal to its rock fans.
Intertextual references
There are no direct references to any films or other music videos, however the video does pay homage to all western films.
Titling
There are no titles used throughout the video.

Thursday 4 September 2014

Analysis of magazine advert of artist in chosen genre




ANALYSIS OF A MAGAZINE ARTICLE



Green Day was formed in 1987 and is made up of lead vocalist and guitarist Billie Joe Armstrong, bassist and backing vocalist Mike Dirnt and drummer Tré Cool. They are an American punk rock band.

This magazine article shows a clear picture of the three members of the band sitting and staring up at the camera. They have the moody stare that we would associate with artists of this genre. Their clothes are also the traditional cloth of punk rock artists – dark suits and shirts and heavy, wide soled boots. Their hair is spiky and slightly unkempt and there are signs of tattoos and pierced ears. They are smart but with a rebellious appearance which is traditional for this genre. The demands of the record company would be satisfied by this poster as the band themselves are the subject of the image. They would be brought to the forefront of the audience’s attention and would be instantly recognisable. This would help to sell the albums.

The heading at the top of the page in white on a green background states this is a “big interview”. This shows the group’s star status and emphasises their popularity. The text at the bottom is in clear black font which stands out clearly against the grey background. The writing in the bottom right corner describes the band as “hard workers”. This would promote a positive image and the audience would realise how seriously they take their music and how hard they work.

The camera angle used in the article makes it appear as if the band are almost sitting in mid-air and looking up at the camera. This is an interesting angle and gives a sense of mystery to the band.