Questionnaire

Before creating our own music video, I created an audience questionnaire to help identify the most popular genre of music and music video. This questionnaire will help in several ways. We need to decide on our target audience, and once our target audience has been identified, we can use the results of our questionnaire to determine the preferences of this target audience as all of our questionnaire results have been broken down into age ranges. We can look at specific areas such as what genre of music video do you watch and which gender prefers which music video. By using this knowledge we can tailor our video so that it will appeal to our target audience. This is very important as any record company would undertake this same kind of research when developing mainstream music videos.